So quick announcement...
I've decided to pivot back towards the original vision I had for this store!
I initially niched down into crystals and, by extension, spirituality, as it felt like the most accessible starting point. But it's been a while, and I still haven't managed to get my first review, so I'm opening things up and returning to the bigger idea: HobbyWear.
The vision is an umbrella streetwear brand covering all sorts of hobbies, from mythology and spirituality to gaming, anime, and more.
The design philosophy is simple: "If you know, you know."
I'm talking all-over prints with no obvious references, character faces, or writing. I want to create clothing, specifically hoodie and jogger sets (maybe some gym gear too, haha), that makes you feel like you're wearing the hobby itself, or the thing you love most about it.
The idea is that only fellow enthusiasts would recognise what your outfit is referencing. Something subtle, but meaningful if you know what you're looking at. Unfortunately, I've only got two designs covering two different hobbies at the moment, but I'll be adding more as and when I can. There are a few barriers to overcome, and quality is a big priority for me, so some designs will naturally take longer than others. That's also why I went directly to a real crystal wholesaler to source photos of authentic crystals and stones for my original designs. I want the prints to look as good as possible while working within a budget I can realistically manage.
Anyway, that's the announcement! 😁
I'd love to hear your suggestions! What hobbies, themes, or specific characters do you think would translate well into a design like this? Remember, no actual characters or names on the clothing, just subtle references that fellow fans would recognise.
Drop your ideas below, and I'll see what I can do! Andlook forward to the new site and products..✌️