About:

I'm one person building a clothing brand on my own, self funded, and I've made it public from the start instead of waiting until it looks finished. So this shop is real and you can buy from it right now, but it's early, and I'm not going to pretend otherwise. What that means in practice is every product here is real and actually ships. Nothing is a mockup or a pre-order. But It's print-on-demand quality for now, albeit being the best quality I could find, which is the cheapest honest way for me to put real product out without spending money I don't yet have while I figure out what works. Because everything's made to order, I can't take change-of-mind returns. But if something turns up faulty or misprinted I'll always sort it. The returns policy spells it out properly. I haven't ordered every product myself yet, I'm one person and the funds aren't there to buy one of everything. So I lean on the manufacturer's own reviews as well as other POD stores that use the same product to weed out the clothes that have problems, and I put the real hours into the part I do control, getting the textures sitting right on the garment so the design actually looks like the stone, not a smear, Where I know something about a product, like a hoodie that runs small, I'll tell you in the listing.

The designs:

I wanted to blend the spiritual meaning of crystals and minerals with their form, the colours, textures, and patterns of real stone, printed across the whole garment, it's the inspiration behind the core design set, whether you're buying for the meaning or just because you like its look, there's no wrong answers.

The grand plan:

Print-on-demand is just the starting point, What I'm actually building towards is a streetwear leaning brand designed to specificity, for a premium product at affordable prices, the main flagship product will be a hoodie and joggers set, made for utility, durability, and comfort, Made in different weights depending on the weather, a light, breathable one for summer, a heavy one for winter, and a middle option, all unisex, in a wide range of sizes. To do that properly I need to move off print-on-demand and have these manufactured, designed from scratch, made to an actual quality standard, with better prints than POD can give me. What I'm after is a genuinely good garment at a price that isn't inflated to satisfy shareholder greed. Eco-friendly materials where I can, a custom designed site, instead of a shopify theme, more set themes beyond the crystal ones, and eventually shipping past the UK into the EU, Asia, and wherever else.

What now?:

That depends entirely on you, I'll be marketing and improving every aspect that I can, from the website to the designs themselves, but without people to like the designs, the vision, enough to buy, to invest in better quality down the line, there's no one to build this for, so thanks for being here so early and I'm hoping for your support.. ✌️